| 當期課號 |
4246 |
Course Number |
4246 |
| 授課教師 |
顏建賢 |
Instructor |
YEN,CHIEN HSIEN |
| 中文課名 |
休閒產業策略經營管理 |
Course Name |
Strategic Management of Recreational Business |
| 開課單位 |
休閒事業管理系(二日)四A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
以策略與經營管理之學理探討休閒產業經營策略，另輔以個案研討方式，釐清同學概念，協助同學瞭解與操作策略經營管理。 |
Objectives |
This course provides students a thorough introduction of the characteristics of leisure industry and the skills of strategic management. Hopefully it is useful for the students in the field of leisure industry in the future. |
| 教材 |
1.全程出席，不遲到不早退，準時繳交作業，參與課堂討論
2.作業請各組選定分析單位依序撰寫，並以組為單位繳交（電腦打字輸出）
3.第十一、十二週由同學分組報告，二組報告，第三節討論，報告並於次週修正後繳交，逾期拒收 |
Teaching Materials |
|
| 成績評量方式 |
期中考30％, 作業與討論20％, 分組報告20％, 期末考30％ |
Grading |
midterm examination 30%,term paper 30%,term examination 40% |
| 教師網頁 |
|
| 教學內容 |
策略規劃與策略經營管理
休閒產業本質、經營與開創
利害關係人與公司使命
策略管理程序
外部分析與內部分析
事業策略與總體策略
策略矩陣分析與應用
行銷策略、差異化行銷
活動設計、策略性服務
競爭策略、垂直整合、多角化
策略聯盟、策略執行
策略評估與控制
策略管理個案分析
贏得顧客心 |
Syllabus |
meaning and typology of strategy
stategic thinking
manage and develop the recreational business
stakeholder and mission of business
processing of strategic management
enviromental and intraorganizational analysis
business strategy and total strategy
marketing strategy and diversity marketing
program design and strategic service
competitive strategy
strategic alliance
strategic restructure an organization
case study of strategic management
win the comsumer's heart |