| 當期課號 |
4149 |
Course Number |
4149 |
| 授課教師 |
雷漢聲 |
Instructor |
LEI,HAN SHENG |
| 中文課名 |
策略管理 |
Course Name |
Strategic Management |
| 開課單位 |
企業管理系(二日)四B |
Department |
|
| 修習別 |
必修 |
Required/Elective |
Required |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
1.企業競爭優勢的基本架構。 2.企業競爭優勢的來源。 3.企業策略之內容、形成過程、執行。 |
Objectives |
1.basic structure of enterprise competitive advantage 2. the sources of enterprise competitive advantage 3. enterprise strategy contents, formulation, implementation |
| 教材 |
1.課堂講授及討論
2.個案討論 |
Teaching Materials |
1.Lecture and dicussion of textbook.
2.case study. |
| 成績評量方式 |
期中考45%
期末考10%
上課參與45% |
Grading |
45% mid term
10% final
45% class participation |
| 教師網頁 |
|
| 教學內容 |
1.瞭解何謂企業策略、策略的重要性以及培養策略性思考的習慣。
2.學習企業策略制訂的方法與邏輯。
3.透過個案演練來練習策略理論的實務操作，並藉此觀摹學習成功企業的策略作為。 |
Syllabus |
1.To understand what is strategy, the importance of strategy and how to think strategically.
2.To learn the process and the logic of strategic planning.
3.Though case study to interpret the strategic management in the real work. |