當期課號 |
3182 |
Course Number |
3182 |
授課教師 |
謝介人 |
Instructor |
, |
中文課名 |
行銷企劃實務 |
Course Name |
Practice of Marketing Planning |
開課單位 |
企業管理系(四進)四A |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
3 |
Credits |
3 |
課程目標 |
本課程為就業學程的一門課,其目的在透過不斷的練習,使學生熟習職場內各種可能的行銷企劃案之需求與規劃方式,並且能使用課堂所授“心智繪圖”的技巧,使規劃案能與眾不同而勝出。 |
Objectives |
To help students obtain employment when they graduate from school, the course gives them various opportunities to practice the method of marketing planning. Especially, a tool MIND MAPPING will be given to make their planning different from others. |
教材 |
教師講授,個案討論,實習報告 |
Teaching Materials |
Instruction, Case study, Market planning report |
成績評量方式 |
心得報告40% 期末考40% 課堂表現20% |
Grading |
written report:40% final exam:40% quiz:20% |
教師網頁 |
|
教學內容 |
以務實手法,從企業機能架構展開,教導學員行銷企劃之基本原理,及方向手法,並完成行銷企劃之流程。 |
Syllabus |
Understanding Marketing planning and planning process |