| 當期課號 |
2263 |
Course Number |
2263 |
| 授課教師 |
李宜玲 |
Instructor |
LI,YI LING |
| 中文課名 |
行銷管理 |
Course Name |
Marketing Management |
| 開課單位 |
休閒事業管理系(四日)二A |
Department |
|
| 修習別 |
必修 |
Required/Elective |
Required |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
藉由單元主題講授,實務個案研究,建構學生對行銷管理理論架構之理解,培養學生具備實際行動之知識技術與能力。 |
Objectives |
through the programmed unit lecturing and case study to build students" understanding about marketing theory, and to enhance students" practical knowledge, skill and ability of marketing management. |
| 教材 |
單元講授
個案研討 |
Teaching Materials |
lecturing
case study |
| 成績評量方式 |
出席狀況:10% 上課表現:10% 單元主題報告: 20%
期中考: 20% 期末考: 20% 學期報告 : 20% |
Grading |
attendance:10%
discussion involvement:10%
unit presentation : 20%
mid term exam.: 20%
final exam.: 20%
term paper : 20% |
| 教師網頁 |
|
| 教學內容 |
藉由單元主題講授,實務個案研究,建構學生對行銷管理理論架構之理解,培養學生具備實際行動之知識技術與能力. |
Syllabus |
through the programmed unit lecturing and case study to build students' understanding about marketing theory, and to enhance students' practical knowledge, skill and ability of marketing management. |