當期課號 |
1781 |
Course Number |
1781 |
授課教師 |
朱俊仰 |
Instructor |
CHU,CHUN YANG |
中文課名 |
廣告片製作(二) |
Course Name |
TV Comercial Production (二) |
開課單位 |
傳播藝術系(四日)四A |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
2 |
Credits |
2 |
課程目標 |
已具備廣告製作之基礎,進一步探討廣告影片作為大眾媒體所引發的議題。在廣告〈二〉根據實務界的分類,以廣告片的形式作基本設定,學生將選擇一特定廣告形式作為議題,並予以研究,探討的重點在商品,流行文化,與影像之間的關係。同學將依據分析的結果創作一部廣告影片。本課程兼具理論的探討及實務操作。本課程擬透過紮實的訓練為學生就職前打下堅實之就業條件。 |
Objectives |
This course aims to focus on analysis and study of professionally-written scripts. Students will learn principles and techniques of writing for film and TV. This advanced course emphasizes the visualization of the advertising messages. Students develop skills that enable them to creatively articulate advertising strategies and objectives through the selection and application of visual solutions. |
教材 |
理論解說, 技術示範 |
Teaching Materials |
technicque demonstration |
成績評量方式 |
學習態度, 作品 |
Grading |
class activity, product |
教師網頁 |
|
教學內容 |
本課程教導同學一部廣告片是如何被製造出來, 課程中將引導同學逐步了解廣告片的生產流程, 並教導同學影視製作的技巧 |
Syllabus |
This class will show student how to make a TV commerical film. Student will learn each step of the process of commerical filmmaking.This course also focus on the influence that new technology made on film. |