| 當期課號 |
1610 |
Course Number |
1610 |
| 授課教師 |
王桂沰 |
Instructor |
WANG,KUEI TO |
| 中文課名 |
企業識別系統 |
Course Name |
Graphic Identity System |
| 開課單位 |
視覺傳達設計系(四日)三A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
培養學生執行企業形象稽核、識別系統製作應具備的規劃能力、提案溝通能力與設計評估的能力。 |
Objectives |
Develop the planning, communicating and design evaluation skills for implementing image auditing and visual system design. |
| 教材 |
每堂課前半段由老師提供理論介紹，後段分組實習，以一學期完成一個實際的識別規劃案。 |
Teaching Materials |
Lecturing in first section of each class, works review, one on one, followed. A complete identity design project is conducted by each team in one semester. |
| 成績評量方式 |
到課與課堂參與情形 30%
期中作業成績 30%
期末作業成績 40% |
Grading |
Class participation 30%
Midterm presentation 30%
Final presentation 40% |
| 教師網頁 |
|
| 教學內容 |
讓同學理解識別形象與系統設計的原理與實務技巧，藉由與實際業主的溝通和實務規劃，訓練同學獨立的研究、設計及應變能力。 |
Syllabus |
Introduce the theory of identity design based on both marketing and semiotics perspectives. With practical training throughout the semester, students are requested to design a visual system of corporate identity for a real client. |