| 當期課號 |
1552 |
Course Number |
1552 |
| 授課教師 |
嚴國慶 |
Instructor |
YAN,KUO QIN |
| 中文課名 |
行銷企劃實務 |
Course Name |
Practice of Marketing Planning |
| 開課單位 |
企業管理系(四日)四A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
本課程為就業學程的一門課，其目的在透過不斷的練習，使學生熟習職場內各種可能的行銷企劃案之需求與規劃方式，並且能使用課堂所授“心智繪圖”的技巧，使規劃案能與眾不同而勝出。 |
Objectives |
To help students obtain employment when they graduate from school, the course gives them various opportunities to practice the method of marketing planning. Especially, a tool MIND MAPPING will be given to make their planning different from others. |
| 教材 |
以做中學為主，並參插產業深度參訪 |
Teaching Materials |
To make students different from others |
| 成績評量方式 |
同學分組競賽成績80%
上課參與程度20% |
Grading |
Presentation 80%
presenting 20% |
| 教師網頁 |
|
| 教學內容 |
本課程為就業學程的一門課，其目的在透過不斷的練習，使學生熟習職場內各種可能的行銷企劃案之需求與規劃方式，並且能使用課堂所授“心智繪圖”的技巧，使規劃案能與眾不同而勝出。 |
Syllabus |
To help students obtain employment when they graduate from school, the course gives them various opportunates to practice the method of marketing planning. Especially, a tool MIND MAPPING will be given to make their planning different from others. |