| 當期課號 |
1536 |
Course Number |
1536 |
| 授課教師 |
黃太和 |
Instructor |
HUANG,TERRY TAIHOR |
| 中文課名 |
產業競爭分析 |
Course Name |
Enterprise Completition Analysis |
| 開課單位 |
企業管理系(四日)三A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
主要內容：五力模式、S-C-P命題、PETS環境分析、產業關鍵成功因素、競爭策略、競爭優勢、產業吸引力、價值投資法。教學目的：1.瞭解產業與競爭分析的理論模式與技巧。 2.探討影響企業獲利力的外在環境因素，以利於生涯規劃、經營、與投資。 3.探討上述因素之間的關聯，以整合過去所讀的經濟學與產銷學理。 |
Objectives |
"Industry and competition analysis" contains topics including: five-force model, S-C-P proposition, PETS environment analysis, key success factors for an industry, competitive strategy, competitive advantage, attractiveness of an industry, and value investment. The course aims for preparing students to 1. understand the theoretical model and techniques for industry and competition analysis, 2. explore the external environmental factors influencing the profitability of a firm, 3. explore the relationships among those factors in order to achieve integration of formerly learned economics and production and marketing theories. |
| 教材 |
透過個案廠商分析各種產業的競爭情形、講述及討論有關產業競爭的理論與時事。（教師以入對行、經營獲利、及投資賺錢為餌，誘導學員發現問題。再以「問題解決」導向，引導學員學習相關理論。若學員無力自行解決問題──例如在課堂討論中留下未決問題或對理論持錯誤看法，則啟發之或輔導之。）
分組準備書面個案報告：五人一組，依興趣選擇一家上市公司個案（請依下列產業名單挑選），再從各種管道蒐集有關該公司的資料，分析（或猜測）其八力、KSFs、 競爭優勢、與因應策略等等內容，以便在課堂中分享及討論。每組每次分享時，放一張投影片，展示10分鐘，不用說明，但要上台回答問題。 |
Teaching Materials |
Case study for analyzing the competition of various industries; Lecturing and discussion on the theories and events of industry and competition |
| 成績評量方式 |
平時成績-1（出席率），20%；平時成績-2（提問與討論：第一次得60分，第二次起每次得10分，看法獨到者另外加10分，最高100分。)30%；期中考成績，20%；分組個案報告（含口試）成績，30% |
Grading |
Participation, 20%; Discussion, 30%; Mid-term exam., 20%; Term paper & oral exam., 30% |
| 教師網頁 |
|
| 教學內容 |
主要內容：五力模式、S-C-P命題、PETS環境分析、產業關鍵成功因素、競爭策略、競爭優勢、產業吸引力、價值投資法。
教學目的：1.瞭解產業與競爭分析的理論模式與技巧。
2.探討影響企業獲利力的外在環境因素，以利於生涯規劃、經營、與投資。
3.探討上述因素之間的關聯，以整合過去所讀的經濟學與產銷學理。 |
Syllabus |
"Industry and competition analysis" contains topics including: five-force model, S-C-P proposition, PETS environment analysis, key success factors for an industry, competitive strategy, competitive advantage, attractiveness of an industry, and value investment.
The course aims for preparing students to
1. understand the theoretical model and techniques for industry and competition analysis,
2. explore the external environmental factors influencing the profitability of a firm,
3. explore the relationships among those factors in order to achieve integration of formerly learned economics and production and marketing theories. |