| 當期課號 |
1501 |
Course Number |
1501 |
| 授課教師 |
張志榮 |
Instructor |
CHANG,JYH RONG |
| 中文課名 |
企業概論 |
Course Name |
Introduction to Business |
| 開課單位 |
企業管理系(四日)一B |
Department |
|
| 修習別 |
必修 |
Required/Elective |
Required |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
1. 具備完整的企業基礎知識,2. 瞭解管理學基本理論、技術與實務，3.知道管理理論與技術在企業各部門之應用，以便有能力進一步學習各種企業功能別的管理課程。i.e.,企管馬步好，五管開通早。 主要內容：1. 企業類型，2. 企業各職能部門之運作與管理，3. 規劃、組織、用人、領導與控制之管理理論與技術。 |
Objectives |
The objective of this course is to help students to build a fundation of basic knowledge about business and management. Topics include types of businesses, system concept, bisiness functions, and major management theories. |
| 教材 |
主題講授，個案研究，小組報告 |
Teaching Materials |
Didactics,Case study,Out-fit-panel report |
| 成績評量方式 |
期中考:25% 出席狀況,書面及口頭報告:25%
期末考:25%
平時測驗:25% |
Grading |
Mid-term exam:25% Presence,Written and Oral report:25%
Final exam:25%
quiz:25% |
| 教師網頁 |
|
| 教學內容 |
本課程為所有商管學生必修的基礎課程，面對今日競爭的世界及迎接經濟轉型期的挑戰，更有賴專業企管的知識與人才，本課程目的在提供修習後續專業課程時先對企管有一概括性的認識，並且對企業各項活動有一整體觀念。另輔以個案教學訓練學生在面對問題時能分析並解決問題。「建立基礎知識庫，企管生涯更傑出」。 |
Syllabus |
The traditional paradigm for organizing management textbooks
has been the "functional approach." This course has two dis-
tinct objectives:1.to introduce a new management paradigm and
2.to effectively combine the basic concepts of management and
organizational behavior into a single volume.The use of many
examples of how businesses operate and tying those examples
together as much as possible. |