| 當期課號 |
1190 |
Course Number |
1190 |
| 授課教師 |
李朝金 |
Instructor |
LEE,CHAO CHIN |
| 中文課名 |
市場調查 |
Course Name |
Market Suvery |
| 開課單位 |
工業設計系(四日)三A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
本課程之目標在使學生瞭解行銷學之基本概念，及市場調查之原理、作業程序、以及進行之注意要點等。使其在未來從事設計工作時除具有正確之市場行銷概念及使用者導向之設計理念以外；亦能熟知進行市場調查之正確時機與進行方式，以期確實有助於適當設計策略之研擬，並進而因此提高其設計之價值。 |
Objectives |
《Objectives》： Introducing basic Marketing Concepts, as well as concepts, principles, procedures concerning Marketing Survey. Aiming at enhancing marketing awareness among students, and providing them with the knowledge on marketing survey. These understanding will be beneficial in enabling them of formulating viable design strategies which will hopefully lead to better "Marketable Products" in their future career as product designers. 《Contents》： (1)Marketing Concepts for Designers. (2)Principles of Marketing Survey. (3)Procedures of Marketing Survey. (4)Principles and Procedures of Questionnaire Design and Conducting Survey. |
| 教材 |
(一)理論講解部份將盡量配合實例，以利理解。
(二)上課中將盡力促使同學提出問題或看法，以促進思考並增進學習興趣及效果。
(三)期中報告部分將要求同學分別閱讀行銷管理成功案例之書籍，並報告心得以相互交換。
(四)配合期末報告進行問卷調查演練，使同學有機會立即將書面知識付諸實踐，並因而獲得真正之理解。 |
Teaching Materials |
(1)Accompanying real world cases to illustrate theories and concepts for enhancing comprehension.
(2)Actively encouraging students to concentrate and participate in the class by raising questions or offering personal views during discussions, in order to make classes more interesting.
(3)Using the Mid-term Report to urge students to read different books on marketing case study and make presentations to exchange mutually.
(4)Incorporating the practice of survey with the Final Report to provide students with a chance of testing how much they had absorbed from this course. |
| 成績評量方式 |
一、期中、期末報告各佔30%，繳交日期另行公佈。
(1)期中報告題目:行銷管理成功案例書籍之閱讀心得。
(2)期末報告題目:含問卷調查演練結果及其心得。
二、平時成績40%：依出席、學習態度及上課中之參與程度加以評定。 |
Grading |
(1)The Mid-term Report and Final Report will each allocated 30% of marks.
__A.The Mid-term Report will be a reflection on the reading of any book on Successful Marketing Case Study.
__B.The Final Report will include a Practice of Survey and a Reflection on that practice.
(2)40% of marks will be allocated to the student's attendance and participation which will be evaluated in each class. |
| 教師網頁 |
|
| 教學內容 |
《教學目標》：
使學生瞭解行銷學之基本概念，及市場調查之原理、作業程序、以及進行之注意要點等。
使其在未來從事設計工作時除具有正確之市場行銷概念以外，亦能熟知進行市場調查之正確時機與進行方式，以期確實有助於適當設計策略之研擬，並進而提高其設計之價值。
《內容大綱》：
(一)行銷學概念與設計之關係。
(二)市場調查進行要點。
(三)市場調查作業程序。
(四)問卷設計及執行調查之方法。 |
Syllabus |
《Objectives》：
Introducing basic Marketing Concepts, as well as concepts, principles, procedures concerning Marketing Survey. Aiming at enhancing marketing awareness among students, and providing them with the knowledge on marketing survey. These understanding will be beneficial in enabling them of formulating viable design strategies which will hopefully lead to better "Marketable Products" in their future career as product designers.
《Contents》：
(1)Marketing Concepts for Designers.
(2)Principles of Marketing Survey.
(3)Procedures of Marketing Survey.
(4)Principles and Procedures of Questionnaire Design and Conducting Survey. |