教學大綱_091_2_3113 Marketing Management 行銷管理

當期課號	3113	Course Number	3113
授課教師	吳立偉	Instructor	WU,LI WEI
中文課名	行銷管理	Course Name	Marketing Management
開課單位	財務金融系(四進)二A	Department
修習別	選修	Required/Elective	Elective
學分數	3	Credits	3
課程目標		Objectives
教材	1.授課 2.課堂討論 3. Case Study	Teaching Materials
成績評量方式	期中考40% 期末考40% 報告 20%	Grading
教師網頁
教學內容	使學習者了解行銷之基本理論及行銷發展之方向,課程內容力求理論與實務併重,並運用於日常生活中	Syllabus	The course provides a main flame for students to understand the meaning of Marketing。The content includes introduction of product、pricing、place and promotion strategy。The teaching goal is to combine theory and practical operation and to emphasize marketing strategy in new environment。

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