| 課程目標 |
本課程在於使同學了解商業心理學中消費者的心理活動、需求心理學、行為特點等的內容，使同學易於進入此一領域。 |
Objectives |
The contents of this course range from consumer psychological activities, demand psychology, behavior characteristics, and so on. The course is to familiarize students with all these contents. |