當期課號 |
1938 |
Course Number |
1938 |
授課教師 |
郭昭蘭 |
Instructor |
KUO,CHAO LAN |
中文課名 |
廣告策略與企畫 |
Course Name |
Advertising Strategy & Planning |
開課單位 |
傳播藝術系(四日)二A |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
2 |
Credits |
2 |
課程目標 |
廣告策略與企畫為廣告之進階課程,學生需結合行銷,廣告,創意,消費者心理及行為等領域之知識,並具備優秀之企畫能力,為所指定之企業,產品或理念規畫完整之整合行銷傳播企畫案. |
Objectives |
Advertising strategies & Planning takes a market-oriented approach to the total campaign. The course interrelates planning,creative and technical skills with emphasis on problem-solving and marketing communications. |
教材 |
課堂講授 分組討論 學生提案 |
Teaching Materials |
Lecture Class discussion Oral presentation |
成績評量方式 |
課堂討論10% 個人作業20% 期中報告35% 期末報告35% *不定期點名,無故未到一次扣總平均2分 *作業遲交一天打九折,兩天八折,以此類推 |
Grading |
Class discussion 10% Assignment 10& Mid-term presentation 35% Final presentation 35% |
教師網頁 |
|
教學內容 |
廣告策略與企畫為廣告之進階課程,學生需結合行銷,廣告,創意,消費者心理及行為等領域之知識,並具備優秀之企畫能力,為所指定之企業,產品或理念規畫完整之整合行銷傳播企畫案. |
Syllabus |
Advertising strategies & Planning takes a market-oriented approach to the total campaign. The course interrelates planning,creative and technical skills with emphasis on problem-solving and marketing communications. |