當期課號 |
1716 |
Course Number |
1716 |
授課教師 |
龔昶元 |
Instructor |
KUNG,CHAANG YUNG |
中文課名 |
策略管理 |
Course Name |
Strategic Management |
開課單位 |
企業管理系(四日)四A |
Department |
|
修習別 |
必修 |
Required/Elective |
Required |
學分數 |
3 |
Credits |
3 |
課程目標 |
1.企業競爭優勢的基本架構。 2.企業競爭優勢的來源。 3.企業策略之內容、形成過程、執行。 |
Objectives |
1.basic structure of enterprise competitive advantage 2. the sources of enterprise competitive advantage 3. enterprise strategy contents, formulation, implementation |
教材 |
1.理論講解與討論。2.策略管理個案講解分析與討論3.學生分組個案研究及心得報告(口頭與書面)。 |
Teaching Materials |
1.Lecture and student discussion 2. strategic mangement case study and analysis 3. Student report (orale and writing) |
成績評量方式 |
1. 課堂參與(30%),包括:出席狀況,課堂參與討論、回答問題情形等。2. 分組個案研討心得報告:口頭報告:20%, 書面報告(20%)。3. 期中考(20%)。4. 期末考(10%)。 |
Grading |
1. student attending in class, discussion performance, answering question,30% 2. group case study, orale report, 20% 3. middle exam 20% 4. Final exam (10%) |
教師網頁 |
|
教學內容 |
探討企業成敗之關鍵、及企業如何在當前環境下執行策略,建構競爭優勢以永續經營 1. 理論講解與討論。2. 策略管理個案講解分析與討論3.學生分組個案研究及心得報告(口頭與書面)。 |
Syllabus |
To explore the key factors about sucess or failure of enterprises, and how an enterprise face its environement can build its competitive advantages in order to operating its business. 1. lecture and diacussion 2. Case study about strategic management, analysis and discussionm. 3. student report (orale and writing) |