| 當期課號 |
7587 |
Course Number |
7587 |
| 授課教師 |
廖年欣 |
Instructor |
LIAO,NEIN HSIN |
| 中文課名 |
高科技行銷 |
Course Name |
Marketing High Technology |
| 開課單位 |
工業工程與管理系碩士在職專班一A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
培育高科技產業的行銷專業經理人才，讓學習本課程的學生了解提供高科技產品及服務時，懂得運用適當的行銷工具與技巧。 |
Objectives |
This course is designed to nurture the professional managers to be of high-tech industry, to enable the students understanding the insights about how marketing tools and techniques must be adapted and modified for high-tech products and services. |
| 教材 |
1. 高科技行銷之理論探討
2. 高科技行銷案例與論文研討
3. 個案互動研討 |
Teaching Materials |
1. Concepts and theories of texts.
2. Hands-out.
3. Literature review and case study presentation |
| 成績評量方式 |
1. 期中、期末考試 (50%)
2. 論文研討報告、個案報告考核 (50%) |
Grading |
1. M. terms and F. terms test (50%)
2. Participation of literature review and presentation (50%) |
| 教師網頁 |
|
| 教學內容 |
培育高科技產業的行銷專業經理人才，讓學習本課程的同學了解： 1. 高科技定義及產業特性 2. 高科技行銷與傳統行銷之差異及挑戰 3. 高科技行銷策略之案例 4. 高科技行銷組合、技術創新、策略聯盟與顧客服務等相關論文之研討內容 |
Syllabus |
This curriculum is for students to understand the characteristics and challenges of high-tech industry. It consists of the followings:1. The nature and characteristics of high-tech industry.2. Marketing mixes, innovation and customer service in high-tech firms.3. Literature review of high-tech marketing and presentation. 4. Case study and presentation. |