| 當期課號 |
6746 |
Course Number |
6746 |
| 授課教師 |
賴文仁 |
Instructor |
LAI,WEN JEN |
| 中文課名 |
行銷管理 |
Course Name |
Marketing Management |
| 開課單位 |
休閒事業管理系(二進)三A |
Department |
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| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
3 |
Credits |
3 |
| 課程目標 |
藉由單元主題講授,實務個案研究,建構學生對行銷管理理論架構之理解,培養學生具備實際行動之知識技術與能力。 |
Objectives |
through the programmed unit lecturing and case study to build students" understanding about marketing theory, and to enhance students" practical knowledge, skill and ability of marketing management. |
| 教材 |
Teaching Methods:There are all units lay out the understanding, knowledge and skills in detail and indicates what the student needs to produce in terms of evidence. |
Teaching Materials |
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| 成績評量方式 |
分組研討，期中考後開始分組簡報（口頭報告），期未考交書面報告及簡報w/PowerPoint。
Assessment of Performance:Team works 10%，Role Play 30%，Interview 20%， Proposal 40% |
Grading |
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| 教師網頁 |
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| 教學內容 |
Curriculum Purpose:
The course presents an integrated approach to studying Leisure services those firms marketing issues within a service management context. It makes students to understand and acknowledge the close ties that link the marketing planning with customer relationship service and applies it to leisure and tourism. |
Syllabus |
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