| 課程目標 |
1.使學生具保險行銷研究及理論等相關基本知識
2.使學生能熟悉保險行銷理論及應用在銷售及行銷企劃上
3.使學生具保險金融從業人員及研究人員之專業態度
4.可做為學生未來學習行銷研究之基礎 |
Objectives |
1.Enabling students to have basic knowledge of insurance marketing study and theories.
2.Enabling students to be familiar with insurance marketing theories to be applied in sales and marketing planning.
3.Enabling students to have professional attitudes of insurance and finance industry and research personnel.
4.Serving as students’ foundation on future study of marketing research. |