當期課號 |
4257 |
Course Number |
4257 |
授課教師 |
田靜婷 |
Instructor |
TIEN,CHING TING |
中文課名 |
行銷管理 |
Course Name |
Marketing Management |
開課單位 |
保險金融管理系(二日)三A |
Department |
|
修習別 |
選修 |
Required/Elective |
Elective |
學分數 |
2 |
Credits |
2 |
課程目標 |
1. 透過本課程的學習,增進同學對行銷的認識,並輔以個案討論 2. 讓學生能應用行銷管理知識於現實生活中 3. 使學生在討論互動中提高學習興趣與效果 4. 對未來無論是就業或創業有所助益 |
Objectives |
1. Helping students to better understand marketing through case discussions. 2. Enabling students to apply marketing management knowledge in daily life. 3. Enabling students to enhance learning interest and effects in discussions. 4. The course helps students in employment and starting business in the future. |
教材 |
課堂講解、個案研討與個案報告 |
Teaching Materials |
Lecture, Case Study |
成績評量方式 |
期中考30%、期末考40%、平時與個案研討30% |
Grading |
Mid Exam 30%, Fin Exam 40%, case study 30% |
教師網頁 |
|
教學內容 |
除了解行銷在企業功能的角色之外,並以策略性的觀點習得行銷功能。 |
Syllabus |
Understand the role of marketing in organizational function and learn the function of marketing in strategic perspective. |