朝陽科技大學 091學年度第1學期教學大綱
Advertising Management 廣告管理

當期課號 3220 Course Number 3220
授課教師 朱德中 Instructor CHU,TEH CHUNG
中文課名 廣告管理 Course Name Advertising Management
開課單位 企業管理系(四進)三A Department  
修習別 選修 Required/Elective Elective
學分數 3 Credits 3
課程目標 本課程乃為行銷管理之進階課程,課程目標在於使學生了解廣告活動在現代商業社會中的角色與運作,使學生了解各種廣告活動的型態,並藉由各種媒體設計廣告活動,在此課程中將以生動,實務的方式呈現廣告各相關理論與實務概念,以供學生之參考。 Objectives Advertising Management is advanced level in marketing field. The goal of the course is primarily to guide new marketing students to understand the roles and operations of advertising in modern society. Students can differentiate among the forms of advertising media, and are capable of creating advertising for various media. We attempt to help students master the basic concepts and practices of Advertising Management in an enjoyable and practical way.
教材 以優秀廣告實例 講解廣告管理之理論與技巧 Teaching Materials principles & practice (+ world best ads examples)
成績評量方式 期中&末考: 80%
平時成績: 20%
Grading Midterm + Final: 80%
Assignments: 20%
教師網頁  
教學內容 學習廣告管理之技術&知識, 進而啟發創意 Syllabus knowledges about Advertising planning, decision-making, control and design
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