| 當期課號 |
2050 |
Course Number |
2050 |
| 授課教師 |
鄭淑慧 |
Instructor |
CHENG,SHU HUI |
| 中文課名 |
公共關係 |
Course Name |
Public Relations |
| 開課單位 |
傳播藝術系(四日)三A |
Department |
|
| 修習別 |
選修 |
Required/Elective |
Elective |
| 學分數 |
2 |
Credits |
2 |
| 課程目標 |
教學目標：包含知識、技能、態度、其他等四項
1. 能熟悉公關之歷史演進、理論架構、法規及組織(知識)
2. 能運用各種大眾媒體，實際從事基本公關活動的企劃(技能)
3. 能具備公關人員之專業意識與道德規範(態度)
4. 能廣泛了解公關能運用的各個社會及商業層面，並討論目前國內的公共關係發展現況(其他) |
Objectives |
1. Understand theory, regulations, and organization of public relations (knowledge) 2. Use mass media to engage in basic activities of public relation planning (skills) 3. Develop the ethics and awareness of a professional in public relations (attitude) 4. Apply a broad understanding of public relations to commercial behavior and society; discuss the current development of public relations in Taiwan (other) |
| 教材 |
授課
小組討論 |
Teaching Materials |
Lecturer, Group Discussion |
| 成績評量方式 |
學期總成績包括課堂參與 (20%)、平時作業「書面作業與口頭報告」 (30%)、期中考 (25%)、期末考(25%) |
Grading |
Class attendence, participation (20%), Assignment, oral report (30%), Midterm (25%), Final exam (25%) |
| 教師網頁 |
|
| 教學內容 |
了解公共關係的意涵及其運作模式 |
Syllabus |
Discuss and understand the public relations |