教學內容 |
1.以管理的觀點探討行銷管理的意義/目的/內容。 2.透過案例講解達到行銷管理理論與實務之融會貫通。 3.藉由群體討論、個案研究,達到活學、活用的目標。 |
Syllabus |
1.To discuss the meaning, goals and content of marketing by managerial opinions. 2.To achieve a global view of marketing by local and foreign cases explanation. 3.Through group discussion and case study to realize the class objectives as above. |